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  • Marketing for Recruitment and Retention - A Chamber Workshop

    Madison, IN - Your business and organization needs to find — and keep — good employees. But how, when there’s such a shortage? If you’re a business owner, a marketer, or an HR professional charged with recruiting and retention, don’t miss this first MadSkills Sales & Marketing Series presentation as a collaboration of Idealody and the Madison Area Chamber of Commerce. 

     Over the next six months, Idealogy and MACC have partnered up to present three different presentations in the MadSkills & Marketing Series! Join us on Thursday, July 15 for our first presentation: Marketing for Recruitment and Retention! 

    In this fast-paced workshop, marketing expert Allen Howie will offer practical tips for what to do and what to avoid in marketing for recruitment and retention:
    • Ways to make your website work harder.
    • How to get more from social media.
    • How to do digital right.
    • What kind of messaging works — and what doesn’t.
    • Why most job descriptions work against you.
    • The key ingredient missing in most recruitment marketing.
    • Some overlooked tools for getting your message in front of the right people at the right time.
    • Q&A and networking

    To celebrate the launch of the MadSkills series, every attendee will receive a FREE copy of our speaker’s popular book, The Marketing Minute. And you’ll be entered in a drawing to WIN $150 in Chamber Cash, courtesy of PNC Bank, a Chamber member and partner in the Madskills Series. But hurry — SPACE IS LIMITED. Register today to reserve your spot!

    Workforce Marketing & Retention
    A MadSkills Sales 7 Marketing Presentation
    Thursday, July 15 | 4:00 - 5:30 pm
    New Madison Brewing
    3463 County Road 100 W, Madison
    FREE for Members | $25 for Nonmembers

    About Our Presenter
    Allen Howie is a speaker, author, and founder of Idealogy Marketing + Design, a Louisville area firm serving clients across the eastern half of the US. His book, The Marketing Minute, was named one of the top 3 marketing books of 2015. Allen’s firm has won national awards for client work across a variety of industries. He is a popular regional and national speaker on topics related to marketing more effectively.


    As always, please reach out to your MACC team with any questions you may have! We hope to see you there!