German American Bank Announces Participation in the EVERFI National Financial Bee to Support Youth F
March 24, 2021: German American Bank has announced its sponsorship of this year’s EVERFI Financial
Literacy Bee. After sponsoring the inaugural event in 2020, German American Bank is excited to once
again offer access to this nationwide challenge taking place April 1-15, 2021. The financial literacy
course is available for students and their parents and features an essay scholarship contest open to high
school students (ages 13-18). Those submitting an essay have the opportunity to win a college
scholarship up to $10,000.
New this year, German American Bank will be awarding an additional $2,000 to winners within its
market area. Four winners will be chosen, two in Indiana and two in Kentucky, with each to receive a
$500 savings account.
Anyone can take the virtual challenge, created by social impact education innovator EVERFI, featuring
four short digital lessons followed by a capstone essay contest in which students share a short-term or
long-term savings goal and outline their plan to achieve that goal. To learn more about the Financial
Literacy Bee and how to participate, visit germanamerican.com/financial-bee. This is also where you will
find the link to begin the Financial Literacy Bee on April 1st.
“In usual circumstances, our bankers would be volunteering in school classrooms to teach financial
literacy. With April being Financial Literacy Month, this an ideal time to offer support in a virtual format
that is accessible to students and parents alike,” said Jane Balsmeyer, Senior Vice President of Marketing
at German American Bank. “Our sponsorship of the EVERFI Financial Literacy Bee demonstrates German American Bank’s commitment to engaging its communities, increasing financial literacy, and driving impactful change. We hope lessons learned will help drive dinner-table conversations about important financial topics.”
“The pandemic has shone a bright light on the financial vulnerability of most Americans, with 40 percent
of American consumers reporting that they had trouble paying at least one bill or expense in 2020,” said
Ray Martinez, co-founder and president, EVERFI. “We’ve always been committed to helping students
increase their financial literacy, and during this historic time, we are also working to help parents feel
more comfortable having dinner-table conversations about money. The Financial Literacy Bee is a fun
way for students to learn important strategies to increase savings.”
About German American Bank
German American Bank serves southern Indiana and Kentucky with banking, insurance, investments and
wealth management services for business and retail customers. In 1910, German American was founded
in a community which was rich in German-American heritage located in Ohio Valley region. The
company’s headquarters remain in Jasper, Indiana. The German American team is dedicated to helping
individuals, families and businesses achieve greater prosperity and quality of life by building lasting
client relationships based on integrity, responsive service, innovation, and shared values. The company
believes in supporting the communities it serves to help communities thrive, so its people can prosper.
About EVERFI, Inc.
EVERFI is an international technology company driving social change through education to address the
most challenging issues affecting society ranging from financial wellness to prescription drug safety to
workplace conduct and other critical topics. Founded in 2008, EVERFI is fueled by its Software-as-a-
Service (SaaS) community engagement platform and has reached more than 41 million learners globally.
In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast
Company and was featured on Fortune Magazine’s Impact 20 list. Some of America’s leading CEOs and
venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google
Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink
Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall
please visit everfi.com or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.