Defense Manufacturing Assistance Program Seeks to Improve Public Transportation
Options for Madison, Indiana
Madison, Ind. – The Defense Manufacturing Assistance Program (DMAP) is awarding a $25,000
contract to the City of Madison, Indiana to undertake a public transit study. It seeks to identify
the public’s demand for a fixed route bus system and ridesharing services (such as Uber or Lyft)
in City and Jefferson County. The Envision Jefferson County team cited transportation as a
barrier to employment, access to health care and educational opportunities. A survey was
developed to examine whether buses, on-demand ridesharing or a combination may play a role in
the future Madison, Indiana and the surrounding area.
“Madison, Indiana is interested in finding out whether there is a public demand for public transit
which could help build a stronger economy and provide another transportation link between
downtown Madison and the hilltop.” said Andrew Forrester, Community Relations Director for
the City of Madison. “We can do this by identifying the demand for transit services, along with
its gaps and disconnects among members of the community.”
The City of Madison, in conjunction with the Purdue Center for Regional Development, North
Central Indiana Regional Planning Council (NCIRPC), hopes that members of the public
participate in an online survey which will determine the most popular routes and whether there is
a willingness to pay for the additional transportation services.
The transportation study, led by the Purdue Center for Regional Development (PCRD) and
supported by Purdue University’s Civil Engineering and Agricultural Economics departments
will gauge the public’s interest in six transportation scenarios. The survey may be accessed by
About the Defense Manufacturing Assistance Program (DMAP)
Many communities today, particularly places where defense is a critical component of the
regional economy, are experiencing economic shock resulting from downsizing of the nation’s
military. The purpose of the Defense Manufacturing Assistance Program (DMAP) is to minimize
the impact of lost jobs and disruption to firms and communities by exploring and implementing
economic and workforce planning and revitalization efforts.
To address this reality in Indiana, Purdue has joined forces with the University of Michigan’s
Institute for Research on Labor, Employment, and the Economy, along with colleagues at The
Ohio State University, to launch the Defense Manufacturing Assistance Program (DMAP).
Funding for this initiative was secured from the Office of Economic Adjustment/Department of
Under the program, PCRD is working alongside the Purdue Manufacturing Extension
Partnership (MEP) to provide critical services and resources to Indiana industries and
communities/regions situated in areas most significantly impacted by defense contracting
cutbacks. By fostering economic stabilization, growth and diversification, DMAP seeks to
maintain and enhance manufacturing infrastructure and capacity in order to meet national
security priorities across Michigan, Ohio and Indiana, a region that is vital to our nation’s
defense and security system.
The purpose of this particular Defense Manufacturing Assistance Program (DMAP) community
project is to assist the City of Madison in analyzing opportunities that may exist for public