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  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.

    I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except… Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.

    If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.

    Social Media Marketing World is three days of social media gurus sharing their knowledge, the latest tactics, and technology with thousands of marketers from a host of different industries. Even though I wasn’t in attendance, it’s amazing what you can glean from…

    Digital marketing, or web marketing, and social media have a very low cost to entry but that doesn’t mean we should ignore tracking our investment and return. While ROI is not entirely possible when it comes to measuring the success of a relationship and loyalty, it can be applied to the proof of such – gaining more new customers and retaining the existing ones.

    Creating amazing content on your website is the surest way to incentivize your audience to share your content. But what happens when they stop doing it or what if they never did? What do you do to turn things around?

    A little tip in personalizing your content for more engagement.

    If you own a business or work for one, I’m hoping it’s a social one. I’m hoping you’ve embraced at least one social media platform and are working hard to engage and connect on it. If not, go do that. If you already are, you should appreciate this list of the worst advice out there for social businesses.

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