3 Things in Business That Aren’t Worth It

We only have so many hours in the day so the last thing you want to do is spend time doing things that aren’t worth the time. Being labeled as “not worth the time” doesn’t mean they are annoying to do. In fact, some of the things you’re doing in your business may be very enjoyable but aren’t worth the effort in that you don’t get the return out of the time you’re investing.

Christina R. Metcalf

Experience Is the New Marketing Gimmick

I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except… Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.

Christina R. Green

5 Reasons You’re Not Getting What You Want Out of Social Media

If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.

Christina R. Green

Lessons from Social Media Marketing World 2019

Social Media Marketing World is three days of social media gurus sharing their knowledge, the latest tactics, and technology with thousands of marketers from a host of different industries. Even though I wasn’t in attendance, it’s amazing what you can glean from…

Christina R. Green

25 Everyday Ideas For Awesome Business Content

Christina R. Green

7 Numbers You Should be Tracking in Your Digital Marketing

Digital marketing, or web marketing, and social media have a very low cost to entry but that doesn’t mean we should ignore tracking our investment and return. While ROI is not entirely possible when it comes to measuring the success of a relationship and loyalty, it can be applied to the proof of such – gaining more new customers and retaining the existing ones.

Christina R. Green

5 Steps to Take When Your Audience Stops Sharing Your Posts

Creating amazing content on your website is the surest way to incentivize your audience to share your content. But what happens when they stop doing it or what if they never did? What do you do to turn things around?

Christina R. Green

Get Extra Engagement on Facebook

A little tip in personalizing your content for more engagement.

Cassey Higdon

Worst Social Business Advice Most People Follow

If you own a business or work for one, I’m hoping it’s a social one. I’m hoping you’ve embraced at least one social media platform and are working hard to engage and connect on it. If not, go do that. If you already are, you should appreciate this list of the worst advice out there for social businesses.

Christina R. Green