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  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.

    If you haven’t already, it’s time to ramp up your businesses and attract new customers, because there’s no better time to grow your business than the holiday season. Right now, people are scouring the internet for unique gifts—and your products or services can be one of them! Let’s dive right in. Here are four things you can do to boost your sales and attract these gift-hunters during the holiday season:

    I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except… Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.

    If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.

    Social Media Marketing World is three days of social media gurus sharing their knowledge, the latest tactics, and technology with thousands of marketers from a host of different industries. Even though I wasn’t in attendance, it’s amazing what you can glean from…

    If you’ve turned to email marketing and list building for your business, you might dread seeing the open rates. While it’s hard to understand why every customer doesn’t immediately open the email from you – especially when it contains such beneficial information – sometimes it’s not you, it’s them.

    Digital marketing, or web marketing, and social media have a very low cost to entry but that doesn’t mean we should ignore tracking our investment and return. While ROI is not entirely possible when it comes to measuring the success of a relationship and loyalty, it can be applied to the proof of such – gaining more new customers and retaining the existing ones.

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