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  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.
    Wednesday, March 24, 2021
    4 Reasons You Need to Get Involved with the Chamber Today

    Businesses join the chamber of commerce for several reasons. Years ago, it may have been expected; just something you did when you opened a business and wanted to be in good standing in the community. But these days it’s more likely a business joins because there is a direct advantage to them personally. Maybe they wanted a ribbon cutting or need the advocacy or wanted a marketing opportunity that membership allowed them.

    Christina R. Metcalf

    Tuesday, June 26, 2018
    7 Numbers You Should be Tracking in Your Digital Marketing

    Digital marketing, or web marketing, and social media have a very low cost to entry but that doesn’t mean we should ignore tracking our investment and return. While ROI is not entirely possible when it comes to measuring the success of a relationship and loyalty, it can be applied to the proof of such – gaining more new customers and retaining the existing ones.

    Christina R. Green