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  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.
    Wednesday, April 7, 2021
    3 Things in Business That Aren’t Worth It

    We only have so many hours in the day so the last thing you want to do is spend time doing things that aren’t worth the time. Being labeled as “not worth the time” doesn’t mean they are annoying to do. In fact, some of the things you’re doing in your business may be very enjoyable but aren’t worth the effort in that you don’t get the return out of the time you’re investing.

    Christina R. Metcalf

    Wednesday, March 10, 2021
    25 Ways to Become a Fun Business

    Do you want to appeal to a younger demographic? Want to get people talking about you? Maybe you want to attract an ultra-cool influencer or celebrity customer? If you do, rebranding and becoming a “fun” company may be just the way to get more attention. Why are we suggesting “fun”? With Gen Y being the largest generation in the U.S. in 2019, with an estimated population of 72.1 million, they have strong purchasing power. They also enjoy experiences and tend to tell others about products and businesses they

    Christina R. Metcalf

    Wednesday, March 10, 2021
    6 Signs of a Healthy Business

    Many of us have spent this year concerned over the health of our businesses or those in the community. Ultimately, a healthy business has a good balance sheet. It has more coming in than it does going out. But that is not the only indicator of business health. In today’s world, where a quick decision from a politician can radically affect your business overnight, it’s important to know the early indicators of business peril. This of these things as your business’ “canary in the coal mine.”

    Christina R. Metcalf

    Wednesday, January 27, 2021
    Marketing Scams Targeting Small Businesses are On the Rise as We Begin 2021

    Scamming business owners are nothing new but we're seeing a rise of scams targeting small businesses via email, website forms, phone calls and even direct mail.

    locable.com

    Tuesday, January 26, 2021
    Think You have a Great Product or Service Idea? Here’s How to Know for Sure.

    The world is full of gurus who will tell you to set some goals, drive action, make it happen. And that’s good advice. But just because you can, doesn’t always mean you should. Launching a new product or service is not something you want to do because you had a wild idea one morning over coffee or in the shower. There’s a lot more that goes into the launching of that product or service. But research and development can be pricey.

    Christina R. Metcalf

    Friday, January 1, 2021
    4 New Year’s Resolutions for Your Small Business

    This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas:

    Christina R. Metcalf

    Friday, August 3, 2018
    Dave Ramsey Says

    Dear Dave, I own a small business with two employees, and I have a bit of a hiring conundrum. I’m looking at two candidates for a position, and on paper they’re evenly matched. I’ve interviewed each of them four times, and I’m still undecided. I was hoping you had an idea for determining which is best for the job.

    Cassey Higdon

    Tuesday, May 1, 2018
    7 Ways to Know It's Time to Raise Prices

    The tongue and cheek answer to this question is that it's time to raise prices when your revenue is no longer covering your expenses. But don't ever wait that long! Instead, you'll want to raise prices long before your business revenue is causing you to have sleepless nights. Here are 7 ways to know it's time:

    Christina R. Green

    Thursday, April 26, 2018
    Knowing When Your Business is a Real Business

    Many business owners struggle with the question "How do I know when my business is successful?" - Watch this Video

    Cassey Higdon

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