• Title

  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.

    Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.

    (0) Comments businesspeoplecustomersfreeknowledgeprofessionalstandardsoffercontentexpectations
    Monday, November 11, 2019

    If you haven’t already, it’s time to ramp up your businesses and attract new customers, because there’s no better time to grow your business than the holiday season. Right now, people are scouring the internet for unique gifts—and your products or services can be one of them! Let’s dive right in. Here are four things you can do to boost your sales and attract these gift-hunters during the holiday season:

    (0) Comments businesssmall businessholidayshoppingincrease salescustomersattractionmarketinginternetgifts
    Wednesday, July 25, 2018

    Do you track the number of sales you make along with the revenue? Of course you do. How do your numbers look? Are you increasing or remaining the same? Hopefully you’re not down this year but if you are, these may be some of the reasons why and what you can do to fix them:

    (0) Comments reasonscustomerssalesrevenuepricesdifferentiatoruniqueunresponsivemillennials
    Tuesday, June 26, 2018

    Digital marketing, or web marketing, and social media have a very low cost to entry but that doesn’t mean we should ignore tracking our investment and return. While ROI is not entirely possible when it comes to measuring the success of a relationship and loyalty, it can be applied to the proof of such – gaining more new customers and retaining the existing ones.

    (0) Comments social mediablogcustomerstrafficwebsitetrackingdigitalmarketinginvestmentreturnnetworkmedia