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  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.

    Be honest. Do you love or hate video conferencing? There's nothing more awkward than dialing in to a conference call only to find out it's a video conference call and you haven't showered since the weekend.

    Working from home is an ideal that many people have longed for but the reality of it can be disenchanting. It takes some special skills to make it work. In this article we will cover four simple things you can do to make working at home easier on everyone. If you lead a team or you're the owner of a business, you have additional challenges when heading up a remote team during a global pandemic. We have some suggestions to help with that too.

    If you have had time to look in your email inbox recently, it's likely cluttered with messages from big brands telling you what they’re doing as we're facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have a physical location, it's likely you need to write one too. People are scared and when fear is a motivator, logic goes out the window. Business owners must convey important messaging to

    Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.

    If you haven’t already, it’s time to ramp up your businesses and attract new customers, because there’s no better time to grow your business than the holiday season. Right now, people are scouring the internet for unique gifts—and your products or services can be one of them! Let’s dive right in. Here are four things you can do to boost your sales and attract these gift-hunters during the holiday season:

    I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except… Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.

    When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it's easier than you think.

    If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.

    It’s a new year and you may only be thinking about doing 2018’s taxes but there are a few changes coming up that take effect this year and may change your planning for the years ahead as well.

    Many years ago I was given the book “Heart of a Leader.” It’s a very small book, the kind of thing you can read quickly. I have used that book for the past 17 years, and as small as it is, I learn something every time I open it. It’s a very good book for business owners and I wanted to share some things I’ve learned from the book. Each of the following quotes was taken from it.