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  • Chamber Insight

    Chamber Insight connects you to ideas and inspiration from the Madison area. We'll give you ideas and inspiration from local businesses, as well as leaders in our community. The Madison, Indiana area is full of excitement. Find things to do, see, and experience here. It is all within your reach.

    If you haven’t already, it’s time to ramp up your businesses and attract new customers, because there’s no better time to grow your business than the holiday season. Right now, people are scouring the internet for unique gifts—and your products or services can be one of them! Let’s dive right in. Here are four things you can do to boost your sales and attract these gift-hunters during the holiday season:

    I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except… Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.

    When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it's easier than you think.

    If you’re using social media for your business you likely have something you want to accomplish. If you don’t...well, that’s the first thing you need to do.

    It’s a new year and you may only be thinking about doing 2018’s taxes but there are a few changes coming up that take effect this year and may change your planning for the years ahead as well.

    Many years ago I was given the book “Heart of a Leader.” It’s a very small book, the kind of thing you can read quickly. I have used that book for the past 17 years, and as small as it is, I learn something every time I open it. It’s a very good book for business owners and I wanted to share some things I’ve learned from the book. Each of the following quotes was taken from it.

    Creating amazing content on your website is the surest way to incentivize your audience to share your content. But what happens when they stop doing it or what if they never did? What do you do to turn things around?

    A little tip in personalizing your content for more engagement.

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